August 10, 2022


your small business advantage

A hands-on strategy to entrepreneurship with Kristin Burton

A hands-on strategy to entrepreneurship with Kristin Burton

April 22, 2022


Kristin Burton, assistant professor of Entrepreneurship at Purdue College Northwest (PNW), makes use of a trio of instructing strategies to have interaction her college students and foster an efficient studying atmosphere. Utilizing a mixture of flipped, individualized and hands-on studying, Burton creates an progressive and academic expertise with an emphasis on artistic considering and software.

“Entrepreneurship expertise like problem-solving, collaboration, vital considering and self-efficacy are necessary for everybody,” says Burton. “This system is extra than simply beginning a enterprise. It’s about the best way to suppose creatively and out of doors of the field.”

Flipping the classroom

Burton makes use of flipped studying, a method the place college students learn and full assignments exterior of the classroom whereas engaged on problem-solving workouts at school. This technique permits her to have interaction her college students by prioritizing and focusing class time on lively studying.

“I like to make use of class time for actions,” explains Burton. “We’ll watch movies, put collectively case analyses, debate sure subjects and focus on the successes and failures of entrepreneurs. College students are actively studying within the classroom as a substitute of simply listening to a lecture.” She additionally makes use of group workouts to display the event course of and the best way to suppose and clear up issues with a give attention to creativity and innovation.

Studying from expertise

Merging the enterprise neighborhood with the classroom permits Burton to provide her college students entry to real-world examples in addition to hands-on expertise. “With the ability to meet and work with entrepreneurs from the neighborhood offers a deeper stage of understanding,” she says. “It additionally offers college students with a real-world software for what they’re studying at school.”

As a part of a category challenge, Burton’s college students helped an area entrepreneur who was within the strategy of beginning a enterprise. “Serving to this entrepreneur transfer her enterprise ahead was considered one of our classroom actions,” explains Burton. “The precise expertise was invaluable and the scholars had been engaged and beloved the very fact they helped this new enterprise proprietor.”

Burton additionally makes use of The PNW Massive Promote competitors as a part of her lesson plan. The annual competitors, which is open to the general public, provides budding entrepreneurs the chance to pitch their concepts to a panel of judges for an opportunity to win a financial prize. She has college students overview the submissions of the entrepreneurs in addition to attend the precise competitors.

“So not solely are the scholars studying and studying about entrepreneurs, they’re interacting with them,” says Burton. “Whereas the scholars don’t decide the winners, they’re assembly, watching and dealing with entrepreneurs from the neighborhood and studying from the expertise.”

Individualized studying

By serving to college students incorporate their passions, pursuits and preferences into their initiatives, Burton helps create a memorable and private studying expertise. She is going to usually develop an individualized studying plan for college students trying to begin their very own enterprise, develop an thought, take a enterprise to the subsequent stage, or take over a family-owned enterprise. The individualized plan is hooked up to class classes, targets and targets with Burton offering steerage and mentorship.

As soon as we uncover expertise that promote entrepreneurial resilience in our area, we’ll take that data again to the neighborhood organizations that help native entrepreneurs and companies. Entrepreneurs are the spine of the neighborhood. It’s necessary to verify they survive.

“I need college students to be engaged of their studying,” explains Burton. “Making an individualized plan for a scholar creates a related and interesting studying expertise. Having them incorporate their very own concepts or enterprise ideas as a base for his or her challenge offers them with the talents wanted to assist transfer their explicit thought or enterprise ahead.”

Scholarship of Engagement Fellow

Burton’s instructing and analysis pursuits embody enterprise incubation, enterprise creation, strategic progress via innovation and entrepreneurial resilience. It was her proposed analysis on entrepreneurial resilience in Northwest Indiana that led to her being named a Scholarship of Engagement Fellow for the 2021-2022 tutorial 12 months.

Burton works with a number of neighborhood companions resembling StartUP Gary, the Society of Innovators, the Hammond Financial Growth Company and the Small Enterprise Growth Middle to create packages and assist alleviate limitations so entrepreneurs can proceed to construct communities that flourish. Burton’s most up-to-date analysis challenge will survey native entrepreneurs, who had been profitable throughout the pandemic, to determine what expertise had been utilized that allowed them to outlive and thrive.

She is ready to interview greater than 100 Northwest Indiana entrepreneurs about their experiences during the last two years. As soon as the analysis is full, Burton will use the knowledge to assist help space companies.