Lisa Bonner has held quite a few titles all through her profession: entrepreneur, journey author, and leisure legal professional working in movie, music, tv, digital, and manufacturing.
Bonner, who serves because the managing legal professional of Bonner Legislation PC, is aware of every part about beginning a enterprise from a authorized perspective. She has represented and suggested purchasers in negotiating recording and publishing agreements, royalty restoration, and different doubtlessly troublesome issues.
She’s now imparting that data to these within the media and content material creation sport together with her new ebook,
The writer advised BLACK ENTERPRISE, that she usually bumped into household, mates, and purchasers who at all times had a query on a variety of matters. Finally, the thought of placing all of the solutions in a single place got here to her.
“The ebook was spawned as a result of I’m an entrepreneur and I understand how to run a enterprise and while you’re not on this side of it from a authorized or cash viewpoint, plenty of instances you don’t know what you don’t know,” Bonner says
“As a result of that is what I do for different folks and myself,” she provides. “And I’m working with individuals who would possibly come to me with plenty of questions on matters which can be actually, for my part, the inspiration and the fundamentals of beginning a small enterprise. What do it is advisable to begin a small enterprise? What’s the distinction between an LLC and an organization? What sources of funding are on the market?
“I simply determined that it was one thing that wanted to be written however I additionally know that there are 1,000,000 books on the market on entrepreneurship so I actually wished one thing to distinguish my ebook from the tens of millions of small enterprise advisors on the market.”
The COVID-19 pandemic motivated a wave of People, particularly minorities and Black ladies, to start out a enterprise. Moreover, the Black Lives Matter motion and a concentrate on fairness led to quite a few small enterprise accelerator and grant packages the place entrepreneurs may obtain funding and technical help in making a digital platform and market.
In her ebook, Bonner talks about her personal expertise, learn how to keep away from the pitfalls, and what to work on instantly—and what can wait till a enterprise has established itself. Each chapter speaks to part of working your personal enterprise and options what Bonner calls “tea time.”
“It talks to you from begin to end about learn how to run a small enterprise, however all through every chapter, now we have tea time the place I sit and speak to the reader and provides them first-person tales about sanity, steadiness, wellness, and being cautious who you get within the enterprise with. However all of them result in a chapter about beginning and working a enterprise,” Bonner says.
One scenario Bonner particulars is when she labored at a agency and found one of many house owners was arrested in Canada. As a result of Bonner was not an fairness associate within the agency, she was not liable, however she makes use of it for instance to be sure to know who you’re doing enterprise with.
The ebook additionally contains extra enterprise recommendation and data, together with what paperwork to fill out when establishing your online business, learn how to get began and develop a fanbase, and learn how to defend mental property, staff, budgets.
Along with the ebook and her agency, Bonner additionally has a podcast, Legal guidelines of Leisure, which gives an insightful have a look at the legal guidelines, tendencies, and topical problems with all issues leisure.